PromaxBDA is the broadcasting industry’s top marketing prize, by the global trade association for the media marketing profession. The awards honor outstanding achievement in local broadcast marketing — the campaigns that build loyal viewership and create the local television brands.
For this year’s Latin American and US Hispanic awards, Patricio was honored to be invited for third consecutive year as a first-round juror to judge hours of content for diversity of categories including Brand Image Promo, Telenovela promotion, New Concept/ Innovation, Documentar & Movie promotions, Promo not using programming footage amongst others, from content provided by top broadcasters in the Region and USA.
First-round allows for the awards to select finalists to be judge on the day of the event, which this year will probably be held online due to the COVID-19 pandemic.